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Splenda Takes Aim At Young Children
By juicy-couture.perfumes-mall.com

There is a vigorous new ad campaign by the makers and users of Splenda (sucralose) geared towards children in the 2-8 year range and centers mainly on breakfast cereals. A quick look down the cereal item of any supermarket will reveal the more common sugary cereals now claiming to be "reduced" or "lower" in sugar. In place of sugar, sucralose is being added to maintain the sweet taste children are addicted to. The spear point of the campaign centers on giving you, the adult, the perception the reduced sugar will combat overweight and obese conditions in children. The Companies say they are responding to parents' demands for products with less sugar and that they aren't claiming these cereals are any healthier than the originals. Experts who reviewed the lower-sugar versions of the major brands of sweetened cereals have no significant nutritional advantages over their full-sugar counterparts. Researchers found that the cereals are virtually identical in calories, carbs, fat, and fiber.

There are many separate arguments about concerns with sugar; the addition of the chemical additive sucralose (Splenda) is foremost and potentially most dangerous concern. What should be noted before exploring the danger of the additive is that all current research shows that single most factors in childhood obesity is environmental. 80% of all obese or overweight children have obese or overweight parents. The percentage drops only slightly with one obese parent and shifts a bit cross-gender, with toddler boys mimicking the mother more, while toddler girls the father. When a child moves into the later teens, friends assume the role of prime influence. Overweight or obese friends result in the same 80% percentage.

The chemical additive sucralose is one of but a few products allowed on the market with no significant clinical studies done on it with humans. Research done on rats revealed serious health concerns with organ shrinkage and enlargement but was dismissed because the rat was not close to humans genetically. Rats historically are the first step in the research process and gradually go through higher species levels before approval. That is not the case here with sucralose. The limited study done was performed studying tooth decay only and not major health concerns. Sucralose is marketed under false claims that it is "made from sugar so it tastes like sugar" and the product is more natural and beneficial. Almost 20% of American households use sucralose and many unknowingly as it is buried on the ingredient label.

Sucralose was discovered as a sweetener during a research study developing pesticides. The closest tie to natural sugar is that it starts as a sugar molecule. Sparing the chemistry, the five step patented process of manufacturing sucralose adds chorine molecules which are highly reactive. Chlorine provided the basis for nerve gases and is added to products like disinfectant and antifreeze. The maker claims this synthetic potentially dangerous compound is not absorbed by the body but research strongly suggest up to 15% is absorbed into the digestion system and stored in the body. This is the same process that occurred with the most deadly and toxic sweetener, aspartame, which is still allowed on the market. Almost 100 negative side effects are tied to aspartame and many links to ADD and other concentration and attention disorders, as well as bi-polar and depression. In the 25 years aspartame has been on the market, obesity rate has doubled and the noted

attention disorders have reached epidemic proportions.

Will Splenda ultimately result in the same number and types of health issues as aspartame? Only longer term studies will provide the final answer, but for the time being, the product is being allowed to collect this research data from use on you and your children. Being at a much reduced body weight, negative reactions to the product or side effects from its use will be greatly magnified. As a parent, a child relies solely on you to provide the safest and most nutritional food choices. The decision to let a child consume proven additives like aspartame and potential one like sucralose where are data and chemistry suggests it will leave a wake of side effects is entirely your responsibility. The additives are not easy to uncover and remove from a child's diet. Popsicle brand ice pops, with no claim of reduced sugar or lower caloric content, contain aspartame. Added solely for the reason of the increased sweet taste. New research published in the International Journal of Obesity reveals that artificial sweeteners like aspartame and may actually promote obesity by tricking the body into thinking that sweet-tasting foods and drinks don't contain as many calories as they really do.

If your child, or grandchild, is overweight or obese by established standards and exhibits attention/concentration symptoms, chemical sweetener additive may be the direct cause. Aspartame has a strong tie to ADD although it remains to be conclusive as whether it caused the disease or escalated a mild case. Children more and more have trouble focusing on one stimulus for even a short period of time. They spend less quiet time reading and using imaginative play and tend to jump from toy to toy or stimulus to stimulus in a haphazard manner. They exhibit much more irritability and have low tolerance levels to new learning situations. Observations of toddlers at play show more aggression by both sexes than in the past or more withdrawal from social interactions. No matter how you view chemical additives, just looking back in a generation or two removed shows little, if any, of these behaviors. They are new diseases in this generation and are complicated by family situations like single parents, two working parents and reliance on out of house day care.

As a primary caregiver and the sole safeguard between your child and poor health, it is important to explore all alternatives before subjecting any child to unneeded medications and discipline. The removal of all products from your household with these additives is a simple experiment for you to conduct. There have been dramatic results from just going a few days without these. I have first-handedly witnessed this within my own family where the change in attitude, focus and personality of the child was so dramatic and incredible it was almost unbelievable. A responsible parent must not only guard against household physical dangers but also the ones hidden with the foods we consume. The child is incapable of making these decisions and they must be made by you. Look past deceptive and misleading advertising and marketing and always err on the conservative and safer approach.

Swimwear may be our business but health and nutrition are my passion

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